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Crowdfunding for social causes

Events > Crowdfunding for social causes


Date: 07/11/2019

Time: 13:00 - 16:30

Price (Voluntary Sector/Social Enterprise): £15.00

Price (Statutory/Business): £15.00

In August 2014, if you opened up your Facebook feed, there was one thing that no-one could escape. The Ice Bucket Challenge. $115M raised, 2.4 million videos created and one question on every fundraiser’s mind: “how do I create my own Ice Bucket Challenge?”

At, we’ve spent the last four years running thousands of online fundraising campaigns in 27 countries around the world. We can distil down what the difference is between a crowdfunding campaign that succeeds and one that fails.

The answer: the successful campaigns follow a particular process.

In this workshop, we’ll take you through that process and how to apply it to your non-profit.


The Workshop Agenda
The 3-hour intensive workshop covers the 5 key ingredients that occur in our most successful campaigns.

Audience targeting: Reach the biggest audience possible by learning what drives different types of donors to support you.
Event copy: Get everyone to share your campaign by crafting the perfect campaign pitch.
Set the right fundraising target: Discover how much you can raise- and what you can do to raise even more.
Make it exciting to donate: Learn how to build early momentum in your campaign using perks, matched giving and other techniques that make your audience excited to donate.
Campaign planning: Reach a huge audience with the perfect campaign strategy.
During the campaign, you’ll get the opportunity to pitch your idea and get feedback from your colleagues in the room. You’ll also get a chance to network with the other participants.

Following the workshop, all workshop participants who start a campaign will be provided with a free, one on one mentoring session and are invited to join our community of fundraisers for ongoing campaign support.


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