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Marketing Matters: Workshop for Non-Profits with IBM


Marketing Matters is a chance for charities and non-profits to learn from IBM’s marketeers, get to grips with key marketing channels, and start devising a marketing plan.

Book now

This workshop will explore:

  • What channels are part of the Marketing Mix and how not-for-profit organisations can use them
  • How effective marketing can address some of the challenges that you face
  • Branding strategies to get your messages across
  • An easily adaptable framework for a marketing plan
  • An understanding of how social media can be used effectively as a marketing tool

An IBM mentor will be on hand to help you apply your learning to your organisation. At the end of the day, participants will have a set of tools and a methodology which they can use with their beneficiaries, employees and trustees to build a marketing plan and a set of next steps, relevant to their organisation. 

Date and Time: Thursday 28th November, 9:30-16:00

Location: Building 3000, Lakeside North Harbour, Portsmouth, PO6 3AU

Booking details: £22.15 per person available via Eventbrite

Spaces are limited to 7 organisations with a maximum of 2 attendees per organisation. Please book early to secure your place!

Book now


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