Upcoming course: Storytelling for Community Groups

Tuesday 13th July 2021 | 09:30-12:30 | £45pp | Online via Zoom

Humans have been telling stories for millennia and storytelling is one of the most effective forms of communication we have at our disposal.

While data-driven information tends to speak to people’s intellect, stories stir their imagination and reach their feelings. That’s what makes stories such a powerful tool to engage and motivate.

The ability to tell a good story is a powerful addition to anyone’s ability to communicate meaningful messages to clients, colleagues and the public. Wouldn’t it be amazing to have this kind of skill and confidence to use it in your personal and professional life? Guess what? You can develop it.

The Introduction to Storytelling training is designed to equip you with the knowledge, skills and confidence to use the power of storytelling in business and beyond. It will take you step by step through activities that will have you telling stories as never before.

• The power of storytelling
• What to do before you start crafting your story
• Setting your intention
• Knowing your audience
• Choosing the most effective structure for your story
• Using persuasive story pattern
• Being mindful about the language you use
• Creating your signature story using a storytelling template
• Practical tips on how to tell your story with impact

This one day workshop will be delivered by Zoryna O’Donnell, MBA, MSc, FInstLM, GQHP. Zoryna is an experienced coach, mentor, trainer, public speaker and author. She is an alumna of The Neuroscience Academy, a member of the International Coach Federation (ICF) and European Mentoring and Coaching Council (EMCC), a Fellow of The Institute of Leadership and Management (ILM), a Mentor of the Warwick Business School (WBS) Mentoring Programme, a tutor and a coach at the Academy of Women’s Leadership.